A great piece about the changing shape of the video game industry was on BBC Business a couple of weeks ago that I pledged to capture here that shows how makers of games and consoles alike will need to adapt to an ever-changing competitive environment.

Add to the mixed reception had by the latest consoles - Microsoft's first-mover next-gen advantage with Xbox 360, the surprising uptake on Nintendo's innovative new Wii, and the disappointment of Sony's PS3, the advent of in-game advertising models, mobile and online game play, the beneficial effects of software piracy and the critics ever-watchful of more violent or sexually explicit titles, I thought this was a nice summary of the video game market and the challenges that lie ahead. Here's the excerpt:(read more)