Software Review
Mac OS 10.5 Leopard
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13 Jun 07 Laurie Gonsowski |  |
Steve Jobs Spins SDK Absence for iPhone as a Sweet Solution for Developers as Safari and Leopard are Released into the WildApple CEO Steve Jobs let the Cult-of-Mac down softly as he maintained his virtual news blackout on the highly anticipated arrival of the iPhone, scheduled to land June 29th, drawing one lone mention during his keynote address at Apple's Worldwide Developers Conference in San Francisco on Monday. And since he was addressing Apple's growing developer community and their obsession with the impact of the most talked-about and sought-after gizmo in tech memory, it would seem Jobs was forced to borrow a page from the chapter on Turning Bugs Into Features from the Microsoft PR manual to quell revolt.
Spinning the absence of a software development kit (SDK) for the iPhone, Jobs suggested that AJAX and other open standards UI programming principles for the Web would allow developers to create content that looks and behaves exactly like apps and would further mean users and developers alike wouldn't have to compromise on security, reliability or, for that matter, the ecosystem strategy Apple is grafting onto the iPhone from its hegemonic iTunes/iPod franchise.
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