Aurora is kicking off a new media initiative on Wednesday 11 April with our upcoming series of Free Web Seminars on topics of interest to intelligence practitioners and, to commemorate the inaugural edition of this new medium, I've recruited my good friends, Babette Bensoussan and Craig Fleisher, to come online with me to talk to all of you in a live one-hour interview to discuss their new book, "Business and Competitive Analysis: Effective Application of New and Classic Methods". But first, buy the book!

Officially published just a couple of short weeks ago, their new volume is one of the most anticipated works in the field and picks up where they left off with their 2003 collaboration on "Strategic and Competitive Analysis: Methods and Techniques for Analyzing Business Competition", which went on to become a classic analyst's handbook for understanding and interpreting competitive forces.

But more importantly, it's helped teach new practitioners how to recognize when to use which techniques as more appropriate for different analytical situations.(read more)