Software Review

Fiorina & Dunn: On the Offensive with 60 Minutes, Corporate Investigative Methods Under New Scrutiny

<em>Arik Johnson</em>

Carly Fiorina Patricia Dunn on the Offensive

Since first posting a couple of weeks ago about the HP scandal after CEO Mark Hurd finally gave some voice to concerns about his involvement, I was astonished by the deluge of private emails I received about the subject and implications for the CI field. What was even more astonishing was the utter lack of commentary here, as comments to the original post. With that, I urge readers to weigh in with their opinions and let their voice be heard, particularly after 60 Minutes' piece last night.

 

CBS's 60 Minutes (video still available) Sunday night featured the dragon lady duo of Silicon Valley appearing in separate interviews going on the offensive in the wake of indictments by California Attorney General Bill Lockyer of former Hewlett-Packard chairman of the board, Patricia Dunn.

 

Of course, all this was happening even while Carly Fiorina's new book takes credit for the reforms that have recently brought HP market success even during the ethics scandal and espionage crisis while complaining of HP's good ol' boys and their fight to ruin America's most powerful female CEO.

 

Following on the heels of the indictments last week the twin interviews were telling in showing two powerful women brought low by the same company and a culture of hubris that has yielded not just ruined fortunes but reputations with it. Slate.com's Today's Papers had a nice rundown on the indictments last Thursday excerpted below:

The Hewlett-Packard case, already "one of the nation's most embarrassing corporate scandals in years," writes the WSJ, is "likely to have implications that go far beyond the particulars of the case." To recap the story so far: Dunn was angry that someone was blabbing to news organizationsincluding the WSJabout internal boardroom strife. She hired private investigators to conduct two separate investigations, which eventually led to the probable leaker, a board member. But another board member resigned in protest when he found out about the shady methods investigators had used to obtain his personal phone records. Whether those phone records were obtained illegallyand whether Dunn knew itwill be the central question in the criminal case. There are also allegations that Hewlett-Packard's former chief ethics lawyer (!), also indicted yesterday, had journalists and board members placed under various kinds of electronic and physical surveillance.

 

The big news for investors, however, was that California's attorney general, who brought the charges, appeared to indicate that the company's respected chief executive, Mark Hurd, is legally in the clear. On that news, the company's share price rose to a six-year high, the LAT notes.

 

Dunn, who is not a lawyer, is expected to argue that she was just following a company attorney's advice when it came to the legality of the search. Several legal experts said that prosecutors might have a hard time proving she intended to break the law. Dunn's lawyer said: "These charges are being brought against the wrong person at the wrong time and for the wrong reasons." The papers all note that Dunn was recently diagnosed with a recurrence of ovarian cancer and begins chemotherapy at the end of the week. "Her illness has no impact on her culpability," said the attorney general, who just happens to be campaigning for a higher statewide office.

 

Meanwhile, in a nice piece of timing, the NYT reports that former Hewlett-Packard CEO Carly Fiorina has a new book out, in which she calls company board members "amateurish and immature."

 

First, Carly's new book, which pulls no punches according to the summary excerpted below and is shaping up as a "nice girls finish last" memoir of HP's good ol' boys' club:

The memoir of fallen Hewlett-Packard Co. leader Carly Fiorina, once America's most powerful woman chief executive, paints an unsparing picture of the internal power struggles and gender politics that prefigured America's most public corporate boardroom scandal.

 

"Tough Choices," due to go on sale next week, is Fiorina's long-awaited return to the public arena after she went silent in February 2005 following her sudden firing as chairman and CEO of Hewlett-Packard, the computer and printer maker.

 

Publication of the much-anticipated memoir coincides with the filing of felony charges by California officials on Wednesday against former HP Chairman Patricia Dunn, who helped drive Fiorina out of HP and took over as chairman.

 

Dunn and four others have been charged with felonies and are accused of spying on journalists and HP directors in one of the year's biggest corporate scandals.

 

Running through her narrative of becoming the first outsider to run Silicon Valley's original high-tech company are fresh details of the intense infighting and embarrassing press leaks that set the stage for later corporate witch hunts.

 

"Beyond the leak, there was much about the board's dynamics that was disturbing," Fiorina writes in a book meant to appeal to the women's self-help crowd. Chapter headings include: "I Can and I Will," "Saving my Tears" and "Owning my Soul.

 

The book breaks with the anodyne genre of corporate autobiography that is typically long on management philosophy and short on personal revelation. She pulls no punches criticizing former colleagues, board members, and underlings.

 

The fact of being a woman leader in a male-dominated technology culture figured heavily in these spats, she writes of her tenure at HP from 1999 until February of last year. Dunn emerged as HP's new chairman and the public face of its board in the weeks leading up to hiring of new CEO Mark Hurd.

 

CEO VERSUS GOOD OLD BOYS

 

Fiorina draws a picture of constant infighting pitting what amounted to a Silicon Valley male establishment against women executiveswith some male allieswhose world view came from their corporate experiences outside the high-tech world.

 

As she tells it, she faced off against the modern equivalent of a "good ol' boys" network who bonded over technology rather than more traditional male pursuits.

 

Among them were board members Tom Perkins, a legendary venture capitalist, and Jay Keyworth, President Ronald Reagan's science and technology advisorboth of whom were later identified as leaking HP board discussions to the press.

 

They were "big-picture guys" who "loved the minutiae of technology" but "were impatient with the details of what was necessary to actually get something done," in her words. "Like many technologists, they recognized and liked their own kind, but they weren't particularly perceptive about, appreciative of, or interested in people who were different," she writes.

 

In an extensive discussion of the dynamics of the HP board, Fiorina bemoans the shift in power after 2003 and the retirement of a set of board members with extensive experience in corporate operationsmen like Phil Condit of Boeing and former phone executive Sam Ginnwho were also her allies.

 

"They knew that a board cannot operate a company. They knew that a small group of individuals can sometimes go off track. They provided ballast and perspective to the board's discussions," Fiorina recollects.

 

She describes a proposal by opponents to split HP in twoseparating its corporate enterprise products from its consumer businessesas an unnecessary intrusion by the board on her role as CEO in running the company. "From my perspective, their suggestions came out of left field and were half-baked."

 

PRESS LEAKS DRIVE HER OUT

 

Not only had revelations by board opponents of her plan to merge Compaq Computer into HP nearly derailed that major deal in 2002, but leaks in early 2005 about the possible split-up of the company set in motion her firing two weeks later.

 

In response to those leaks, board member Larry Babio, vice chairman of Verizon Communications, proposed that the whole HP board resign and Fiorina choose a new set of directors.

 

"No one argued" when she proposed in an emergency Saturday morning board meeting that an internal probe seek out the source of leaks to the Wall Street Journal, Fiorina writes.

 

In this initial probe, Perkins disclosed he had been one source of the leaks. Dunn, whose current criminal charges stem from a follow-on leak probe a year later, was on vacation in Bali and missed the call that approved the probe.

 

Fiorina writes: "I thought this could be a useful wake-up call to several board members who were not as smart as they thought they were.

 

"(It) turns out I wasn't as smart as I needed to be," she writes bitterly. "Somehow, at some point during the next two weeks, certain board members would decide to fire me."

All this has some profound implications for those of us in the CI world. As the stories excerpted below illustrate.

 

The "don't ask, don't tell" approach to hiring outside investigators no longer applies as companies large and small button down their contractors on methodology, as this InformationWeek.com piece talks about:

With Hewlett-Packard insiders and contractors facing fraud and conspiracy charges, a spotlight is being shone on the shady world of corporate intelligence.

 

A month after HP principals admitted to conducting a boardroom leak investigation that involved spying, accessing phone and fax records using false pretenses, and running a sting operation on a reporter, former HP chairwoman Patricia Dunn and four others were charged last week with fraud and conspiracy. The California attorney general's office arranged for Dunn and former HP ethics chief Kevin Hunsaker to surrender. Dunn is to be arraigned on Nov. 17, Hunsaker on Dec. 6.

 

Also charged with felonies were security contractor Ron DeLia and investigators Matthew DePante and Bryan Wagner. DeLia and Wagner were expected to turn themselves in last week. At press time, Attorney General Bill Lockyer's office had not made contact with DePante. All five face charges for allegedly engaging in fraudulent wire communications, wrongful use of computer data, identity theft, and conspiracy to commit those three crimes. No charges have been brought against HP CEO Mark Hurd, named chairman on Sept. 22 when Dunn stepped down.

 

A federal investigation of HP's practices continues out of the U.S. Attorney's Office, as do probes by the FBI, FCC, Federal Trade Commission, and Securities and Exchange Commission.

 

Forbidden Fruit

 

Security and intelligence experts say the temptation can be great for executives to authorize the use of Web bugs, miniscule eavesdropping devices, and other newfangled technologies. They give companies a sense of distance and anonymity. Using tracking software seems less cloak-and-dagger than breaking into someone's office and tearing through desk drawers.

 


One awful month for the ex-chairwoman

One awful month for the ex-chairwoman

Photo by Justin Sullivan/Getty Images

"It amounts to an extraordinary amount of change in our industry," says Michael Hershman, president of the Fairfax Group, an investigative firm that largely deals in theft of proprietary information, embezzlement, and computer sabotage. Most investigators aren't sifting through reams of legal papers crammed in the back rooms of courthouses. Instead, they're searching online databases from around the world. And they employ computer forensics, accounting, legal, and insurance experts as part of what have become information consultancies.

 

To track employees, some companies rely on GPS technology installed in company cars and on company-issued cell phones, says Howard Schmidt, a former White House security adviser and now CEO of R&H Security Consulting. And "phone home" software installed on laptops will send out a notification of a machine's location every time it's booted up.

 

Legal investigative tactics? Most of the time. Ethical? That gets a little murkier, but as long as it's company-owned equipment and networks, employees can expect their communications to be monitored.

 

HP's investigators went a couple of steps over the line, concocting the persona of a disgruntled HP senior manager e-mailing insider information to a reporter. Attached were tracers, otherwise known as Web bots. If the reporter forwarded the messages to her secret contact on the company's board, the tracer was set up to send his IP address back to investigators.

 

Ken Springer, a 12-year FBI veteran and now president of Corporate Resolutions, an investigative firm, calls these kinds of tactics "forbidden fruit." "It's there, but you can't take it," he says. "You have to make sure that what you do stands up to scrutiny."

 

Ever since news of the HP scandal broke, clients have called Springer to make sure their investigations are legal, even asking for written assurances. "Before, people assumed you were doing it legally," he says, "but now they're double-checking."

 

And HP's outside contractors aren't escaping untouched either, as eWeek.com describes:

Facing identical charges are Kevin Hunsaker, a former HP lawyer and ethics officer, and three people hired by HP as part of the investigation: Ron DeLia, managing director of Boston-based Security Outsourcing Solutions, an outside firm brought in by HP to conduct the investigation; Matthew DePante, manager of information broker Action Research Group, in Melbourne, Fla.; and Bryan Wagner, an ARG employee.

 

Each felony count carries a maximum three-year prison sentence and fines of up to $10,000. California Attorney General Bill Lockyer said in a statement that his office is making arrangements with lawyers for Dunn and Hunsaker to surrender voluntarily, and that it's working to bring the other threeall of whom live outside of Californiaback to the state to stand trial.

 

"One of our state's most venerable corporate institutions lost its way as its board sought to find out who leaked confidential company information to the press," Lockyer said. "In this misguided effort, people inside and outside of HP violated privacy rights and broke state law."

 

HP, of Palo Alto, Calif., first initiated the investigation into news leaks in early 2005. Dunn revived it again in earlier 2006 after more leaks to the media.

 

One of the methods used by HP's hired investigators was "pretexting," in which they used the Social Security numbers and other personal information of board members and reporters to trick telephone companies into giving them private telephone records. Investigators also reportedly followed directors, journalists and family members, and at one point considered planting spies in newsrooms.

 

In all, investigators used fraudulent information to obtain confidential phone records of 12 people, including board members and their families and journalists and their families, according to Lockyer.

 

The five are also alleged to have obtained personal identifying informationsuch as names, phone numbers and Social Security numbersfrom 13 people, including board members, journalists and relatives.

 

The investigation eventually identified board member George Keyworth as the person speaking to the media, but has become the source of scandal since HP first filed documents with the federal Securities and Exchange Commission in early September noting the use of pretexting.

Dunn, Keyworth and another board member, Tom Perkins, all have resigned from the boardPerkins over concerns about the investigation. In addition, several HP employees also have lost their jobs, including General Counsel Ann Baskins.

 

During the hearings in Washington, Dunn apologized for the investigation but refused to take responsibility, saying she was unaware of the tactics being used by the investigators.

 

The charges brought by Lockyer disputed that. In a statement, the AG's office said the complaint and supporting evidence "detail how Dunn and Hunsaker knew the outside investigators obtained phone records through false pretenses. After acquiring that knowledge ' both Dunn and Hunsaker facilitated the continued use of the illegal means to obtain phone records, making both culpable for the crimes."

 

In one example, Lockyer said, Dunn in April 2005 gave DeLia the home, office and cell phone numbers of HP board members. Two months later, DeLia briefed Dunn and Baskins, at which time Dunn learned that the phone records were obtained under false pretenses. In January 2006, Dunnaware of the means used to gain the telephone recordsrenewed the investigation and subsequently received regular briefings from DeLia.

 

Hunsaker became aware of the investigators' tactics in January 2006, and still gave them the home, office and cell numbers of HP employees, according to the attorney general's office.

 

Mark Hurd, HP's chairman, president and CEO, said he is ultimately responsible for what happened, though he, too, has said he was unaware of the details of the investigation until recently. Hurd has vowed to ensure that nothing like this happens again.

 

Reprinted in eWeek also, Reuters interviewed a few "experts" to see if such investigative techniques are more commonplace than anybody cares to admit:

To think Hewlett-Packard, the world's second-largest computer company, is alone in pursuing aggressive internal investigations would be naive, say HP's former chairman, experts and lawyers; they do it all the time.

 

But do they routinely turn to such skulduggery as rifling through garbage? Impersonate someone to get their phone records, known as pretexting? Or send fake e-mails embedded with tracing technology?

 

Perhaps not the companies themselves, experts said, but the investigators they hire do use those methods. And, in light of HP's full-blown scandal into its board leak investigation, that gives big companies plenty of reasons to be skittish.

 

"Corporate America is worried and should be worried," said Jamie Wareham, global chairman of the litigation department at law firm Paul, Hastings, Janofsky & Walker LLP. "Do you think these guys in the business of pretexting only have one client and that's HP? I don't think so."

 

HP had turned parts of the leak probe over to Security Outsourcing Solutions, a small Boston private investigations firm, which in turn used subcontractors to investigate.

 

Wareham said he knows of "some large companies that are worried some of their investigative agencies use these sorts of tactics," though he declined to name them. Some companies he knows are conducting audits of their private investigators in light of HP's experience, he said.

 

What began as an effort under prior Chief Executive Carly Fiorina in what lawyers say appears to have been an aboveboard effort to find the source of boardroom leaks devolved into a scandal that has claimed former HP Chairman Patricia Dunn, former general counsel Ann Baskins, and several other HP executives.

 

California's attorney general on Wednesday filed felony charges against Dunn and four others for spying on journalists, HP employees and the company's board of directors. HP is also under investigation by the U.S. Securities and Exchange Commission and other regulators for the investigative tactics used.

 

Attorney General Bill Lockyer's office said it investigated at least five other cases involving potentially illegal use of database brokers, but has declined to give details.

 

Companies routinely conduct investigations, but their number has grown since the Sarbanes-Oxley Act of 2002 was signed in to law in July of that year. That wide-ranging law established new or enhanced standards for disclosing financial and accounting details for publicly traded U.S. companies.

 

"Companies now more than ever, post Sarbanes-Oxley, are routinely doing internal investigations," said William Keane, a partner at the law firm Farella Braun+Martel, noting that they typically cover issues of securities or accounting fraud, employment and discrimination matters as well as worker theft.

 

"I would say if there are investigations going on that include obtaining private personal phone records, they would be the exception rather than the rule," Keane said.

 

Dunn's involvement in HP's leak investigation in 2005 and 2006 prompted her resignation. She testified before U.S. Congress that corporate investigations are the norm, rather than the exception. And many may involve unsavory tactics, she offered.

 

"The fact is that I believe that these methods may, in fact, be quite common not just at Hewlett-Packard, but at companies around the country," Dunn said.

 

And although HP is now the poster child for corporate investigations gone "rogue," as HP's current Chief Executive Mark Hurd testified before the same congressional panel, it may not be lonely for long.

 

"This is kind of like the first options-backdating case," lawyer Wareham said, likening HP's leak scandal to the some 100 companies whose stock option grant practices are under scrutiny by regulators. "It's not the last one you're going to be reading about."

Lest we ever forget CIO Magazine resurrected the ghost of the P&G/Unilever scandal in asking when it might be okay for a company to lie in order to protect itself competitively? Great question and one we should fundamentally address in order for us to seriously be called CI professionals.

For the October issue of CSO magazine, I wrote a mini-profile of a company called Mitchell & Ness, which makes vintage sports jerseys that sell for hundreds of dollars. The company has a huge problem with counterfeit and diverted goodsso much so that it recently hired a consultant to visit some of its factories in Korea posing as a distributor who wanted to purchase any extra shirts the factory could produce.

 

You might call what the investigator did lying. You might call it going undercover. Or you might also call it what has become the latest dirty word in business: pretexting.

 

Pretexting has become a dirty word, of course, because of the revelation that Hewlett-Packard took it, along with other investigative techniques, way too far in trying to find the source of boardroom leaks. An outside attorney brought in by HP is examining four questionable methods in particular: obtaining telephone call and fax records by pretending to be individuals under investigation; using Social Security numbers to obtain those records; sending e-mail with a tracing mechanism as an attachment; and conducting physical surveillance of individuals, including a board member who was trailed at home in California and on a trip to Colorado.

 

HP screwed up this investigation and is now suffering the consequences. Several individuals have lost their jobs, among them Tony Gentilucci, a security manager who allegedly gave out the Social Security number of an HP employee. But another consequence may be a chilling effect on people who know how to (and bother to) conduct a by-the-book, ethical, effective investigation. Already, companies may be leery of doing a thorough investigation, for fear of being tainted by even remote association with HP's dirty tricks.

 

One longer-term outcome could be a notification law, in which persons under investigation are given warning. Also likely to come under increased scrutinyand for good reasonis the use of contractors and subcontractors to handle the less savory aspects of an investigation. But the biggest concern we're hearing from CSOs is that pretexting as a wholein other words, any form of misrepresentationcould get thrown under the bus and made illegal.

 

Pretexting is a technique in every investigator's toolbox, and it involves, at its very essence, lying. Lying, by itself, is not illegal. As Richard Horowitz, a New York attorney who helped formulate guidelines for a trade group of competitive intelligence professionals, once told me: It's not illegal to lie and say to someone, 'Yes, your daughter looks beautiful on her wedding day.' Even if she doesn't. We call that a white lie.

 

At some point, however, a white lieone that most people consider acceptable, like going into your factories pretending to be someone else perhapscrosses the line into a gray area that many people consider unacceptablelike conducting a secret investigation that involves a stakeout at a board member's house. And at some further point still, a lie crosses from the gray area to a black onelike pretending to be a very specific person, with a very specific Social Security number, who wants records of his recent phone calls. This black area consists of behavior that is illegal. In violation of privacy, wire-tapping or employee protection laws. Fraud.

 

Perhaps nowhere in the business world is the gray area, ethics, larger than in matters of investigations. Just think back to the infamous P&G dumpster diving case in 2001. The consumer goods company paid Unilever $10 million after being caught conducting an investigation that involved going through its rival's trashone of several techniques that were not exactly illegal but that violated internal P&G policies, as well as the boundaries of what many people consider ethical business practices.

 

Clearly, the investigation at HP crossed the line into the gray, if not black. Mark Hurd, HP's chief executive, acknowledged as much last week in his first comments to the press since the scandal broke. Some of the findings about the investigation are very disturbing to me, he said, and do not reflect the values of HP.

 

But the question before us now is not only to what extent the HP investigation crossed into gray and black areas. It's to what extent our current laws have created a bigger gray zone than we as a society are comfortable with. Our challenge going forward will be to carefully reshape and limit that gray zone, without creating a world in which a company like Mitchell & Ness can't hire private investigators to see what's really going on in its factories.

 

Finally, in hopes to spark some commentary here, I leave you with CBS's take on Pattie Dunn's interview for 60 Minutes - saying that all companies have intrusive investigations but that this scandal has been manufactured by Tom Perkins to get her off the board:

 

Patricia Dunn: I Am Innocent

 

PALO ALTO, Calif., Oct. 8, 2006
(CBS) The Hewlett-Packard board of directors was a leaky ship. Secret board deliberations were ending up in the press left and right, and it was decided something had to be done.

That something is arguably the most famous leak investigation since Watergate, and because of it Pattie Dunn, who was chairman of the HP board of directors, now faces criminal charges, and could go to jail.

As correspondent Lesley Stahl reports, the charges stem from the use of something called pretexting, where phone records are retrieved by subterfuge and pretense - where someone calls the phone company and pretends to be someone else in order to obtain the records.

The tactic was apparently used to retrieve the phone records not only of HP board members but of reporters as well. Social security numbers were also obtained, board members and journalists were followed, and there was even discussion of planting spies in newsrooms.

On Thursday, Pattie Dunn was booked on four felony counts in connection with the investigation.



Pattie Dunn, 53, is a former business CEO who just two weeks ago was inducted into the Bay Area Business Hall of Fame. She talked to 60 Minutes about what happened at HP only hours after the criminal charges against her were announced.

"Maybe someone will come in here while we're talking and put handcuffs on me. I don't know," Dunn tells Stahl.

"Let me ask you the obvious question that I think every lawyer who's watching this is asking himself or herself. Why are you giving us an interview right after you've been indicted? It's pretty unusual," Stahl asks.

"So my lawyer tells me," Dunn replies, laughing.

But her lawyer did approve of the interview. "I have a story to tell. I'm innocent. I need people to understand what happened. And I'm glad to have the chance to do it," Dunn says.

Her story involves the investigation into who from the board was leaking confidential information to the press, about corporate strategy, HP's interest in buying another tech company, even deliberations over who they would hire as CEO.

"The idea that the most sensitive discussions of the board would end up on the front page of the Wall Street Journal was destructive. It destroyed the trust between people and if they don't trust each other," Dunn says, "they can't function as a board."

Dunn says a majority of the board asked her to initiate a leak inquiry, which soon ran amok and has made her the public face of one of corporate America's biggest scandals.

She accepts no responsibility, admits no wrong. At the heart of the case is: what did Pattie Dunn know about the pretexting, or the use of pretenses to get phone records. Evidence includes a conference call, apparently with Dunn, during which pretexting was allegedly discussed, and notes of an interview with Dunn about the case.

"Quote, 'Dunn thinks it is probable that she was told in some circumstances they may need to use false pretenses,'" Stahl states.

"I refute those notes. I was never given a chance to review them," Dunn says. "This is not a deposition; this was not recorded. If it's going to be used as evidence against me, somebody needs to take my deposition."

And perhaps the most serious charge against her involves passing along personal information to the investigators to enable the pretexting.

"The complaint specifically mentions that you gave the investigators the home phone numbers of your fellow board members," Stahl says.

"I don't remember giving the investigators the home phone numbers of my fellow board members. But those are not hard to get within HP. They're public information within the board infrastructure," Dunn says.



At a recent news conference an HP lawyer said Dunn had instigated and closely monitored the probe, and CEO Mark Hurd also weighed in.

"And he termed the tactics 'disturbing.' He's the one who pointed the finger at you," Stahl says.

"Well, that's a mischaracterization of my role," Dunn replies.

Asked why he would do that, Dunn says, "You'd have to ask him, Lesley. I'm not going to speculate on other people's motivations here."

She maintains that at every step of the way she relied on senior HP lawyers to ensure everything was done legally.

"Isn't it just wrong - isn't it just ethically wrong, forget whether it's legal or not, to go in and get people's phone records?" Stahl asks.

"People who sit on public company boards have a very different attitude about this than probably the general public. First of all, you give up a lot of privacy when you go onto a board. You have to make all kinds of declarations," Dunn says. "Your life is a much more open book when you have this kind of a public trust."

"But what about the reporters? It wasn't just board members. It was reporters as well," Stahl remarks.

"That was just wrong. That was wrong. I found out about that on September 6th, 2006," Dunn says. "The idea that I supervised, orchestrated, approved all of the ways in which this investigation occurred is just a complete myth. It's a falsehood. It's a damaging lie."

The focus on her started, she says, after the investigation identified board member and nuclear physicist Jay Keyworth as the source of many of the leaks. Another board member, Tom Perkins, she says, wanted to keep that secret from the full board.

"Well, they were best friends," Dunn says. "They were allies on the board. And I think he thought it was a possibility that the board would say the leaker should resign. He just didn't want that outcome."

"I don't understand how you have an investigation and there's even a discussion of not revealing who the culprit is?" Stahl asks.

"What Tom believed was that we would simply tell the leaker never to do it again. Then, we would inform the board that we had identified the leaker, that he had confessed, and agreed he would never do it again. Next item on the agenda," Dunn says.

60 Minutes couldn't reach Tom Perkins since he is currently out to sea on his new boat, said to be the largest and most expensive private sailboat ever built. He's a founding partner of the venture capital firm Kleiner Perkins, that has bankrolled AOL, Google and Amazon, among others. Dunn says, he's a guy who definitely knows how to get his way.

But he couldn't get his way with Pattie Dunn. She refused to keep that Keyworth was the leaker a secret. The board asked Keyworth to resign - and in a peek behind-the-scenes at how things can explode on a board, Dunn says Perkins walked out in a huff.

"He turned to me sitting nearby and pointed at me and said, 'You betrayed me.' He said that several times. 'You betrayed me, Pattie. You said that we would handle this off-line and a good man is being ruined as a result.' And, he snapped his brief case shut and stormed out of the room and said, 'I resign.' And, one of the other directors said, 'Can we accept his resignation?' The general counsel said yes. He put the motion on the table. It was seconded and passed within seconds," Dunn says.

"So he drove off and ended up going onto his mega yacht in the Mediterranean. And I suspect he thought over the ensuing days that it was just unacceptable that he was off the board, Jay was going to be off the board, and I was still chairman," she adds.

After that, Perkins blew the whistle on HP's leak investigation and she says he began a campaign of deceit about her.

"It was a disinformation, a classic disinformation campaign," Dunn says. He set the mindset for basically everything that's believed about this right now."



She says he sent out an e-mail disparaging her, and influenced the media.

"The Newsweek cover that said 'The Boss,' which I wasn't, 'Who Spied,' which I didn't, 'On Her Board,' is really now fixed in the minds of the public, as a result of a campaign to put it there," Dunn says.

She even accuses him of bringing his campaign against her to law enforcement.

"He and his team went to see various agencies of government and law enforcement agencies," Dunn says.

"About you?" Stahl asks.

"That's what I am told, that's exactly what they did," Dunn replies.

A spokesman for Perkins confirmed that indeed, he did go to the SEC, FTC, the Justice Department and the California attorney general to complain about the tactics used in the leak investigation.

"If you have enough money and you're willing to spend enough, you can buy and sell somebody's reputation," Dunn says.

Asked whether she's charging that that is what he did, Dunn says, "That is what he did."

"You're saying, if I understand you, that he, Tom Perkins, set out to get you and that," Stahl began asking.

"He wanted me off the board. This was to get me off the board. I don't know if he ever thought through the consequences that would go beyond my getting off the board," Dunn says.

"Well, you said he went to law enforcement. That takes it another step," Stahl remarks.

"It does take it another step. Here I am today with an indictment over my head," Dunn replies.

"Are you saying he's responsible for that?" Stahl asks.

"Well, I don't think I'd be sitting here today if Tom had handled this differently," Dunn says.

60 Minutes has learned that Perkins made several settlement demands on HP: that the company pay his legal fees, that Pattie Dunn be forced to resign; and that the company not disparage him or Jay Keyworth.

This is what CEO Mark Hurd said on September 12th in a news release:

"He said, 'Jay Keyworth leaves the board with our best wishes and gratitude,'" Stahl reads from the release. "Here's what I have trouble understanding. Everybody says leaks are bad. The leaker is identified and now there's a settlement with him."

"Uh-huh. Go figure," Dunn replies, laughing.

Asked if she understands this, Dunn says, "Well, at that point I think the company thought it was in the best interest of HP to get Tom off its back, so to speak."

Pattie Dunn appeared in a San Jose courtroom on Thursday.

She's not just fighting for her reputation, she's also fighting for her life. This has all happened as she battles stage IV ovarian cancer.

Dunn was preparing to start a full round of chemotherapy, severe chemotherapy, on Friday morning. "8:45 a.m.," she told Stahl on Wednesday.

"And you're charged with this. It's just all piling on you at once. It's just all piling on you at once. And you're so strong," Stahl says.

"What's the alternative?" asks Dunn.

"Well, breaking down, getting in the back of the closet and sitting there. I can think of lots of things that other people might do," Stahl remarks.

"Oh, the Golden Gate Bridge is always out there," Dunn jokes, laughing. "It's not going away. But I mean, you just have to fight back."

"Do you think your illness has made you - what's the word? Philosophical?" Stahl asks.

"Definitely," Dunn answers. "Having a criminal indictment is the last thing I ever expected in my entire life. But if I hadn't had four diagnoses of cancer, I would probably think it was the worst thing that could ever happen to anyone. And I know it's not."

Dunn says she is innocent of the charges she and four others connected to the case are facing: using false pretenses to obtain confidential information from a public utility, unauthorized access of computer data, identity theft and conspiracy. She admits she's not sure what's next.

"I know the complaint has been filed and I know that I am going to be following a path to defend myself," she tells Stahl. "But at this instant, it's just a couple hours since [the prosecutor] made his announcement."

"Maybe someone will come in here while we're talking and put handcuffs on me. I don't know," says Dunn.

 

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It sounds like Fiorina is trying to rewrite history with her new book.  But history will judge Fiorina by HP's business results while she was there, not by the results achieved under Hurd's jurisdiction.

The merger with Compaq had very little commercial logic, and it was very hard at the time to find a business school professor who supported the idea. 

The merger had much more logic for Fiorina's personal situation -- she had Wall Street on her back after a string of disappointing quarterly results.  She was desperate to do something strategic, which would buy her time and hopefully let her be seen eventually as a great forward-thinking business exec, rather than just a good presenter.  The merger with Compaq seemed potentially to her to satisfy those requirements.

Like Walter Hewlett, I believe Fiorina was badly over-promoted.  She is and was a great presenter, and she continues to attract many young female fans who mistake persuasive presentation for business ability.  I would love to have had the old Fiorina as a sales exec or marketing director in our company.  But now she's developed a taste for positions for which she's not qualified, she's practically unemployable.

She destroyed the HP Way, and she is the single most important factor in the creation of the HP board as the most dysfunctional board in the IT industry.  Dunn followed Fiorina's example in trying to root out dissent at the highest levels within HP, and look where it got her.

I hate to say it, but I suspect that male executives in the same position would have behaved differently.  Not necessarily with better outcomes, but differently all the same.

Mon, 10/09/06 5:30pm
Rob Turner

... but was Mark Hurd the one who made it happen? I dunno.

 

I've given this bigger question some thought lately and decided the cost-cutting he got underway (subtly staging cuts so they'd have less impact, according to some) was in direct service to what investors were saying they wanted: PERFORMANCE, period... almost at any cost, including innovation.

 

So, as I was skimming today's InformationWeek.com daily newsletter I noticed the intro mentioned that the writer was soliciting public questions to ask Ms. Fiorina during an interview to be held late this afternoon. Then went on to say:

 

Fiorina's book, Tough Choices, hits bookstores Tuesday, Oct. 10, less than a week after Patricia Dunn, the recently ousted chairman at HP, and four others were indicted on felony charges of fraud and conspiracy in connection with a boardroom leak investigation that involved spying and accessing phone and fax records using false pretenses.

 

In Fiorina's book Tough Choices, she talks about her rise through AT&T and HP's courtship of her for the lofty CEO job. Early on in her discussions with outgoing CEO Lew Platt and members of the board, she had misgivings about the board's actions--or more accurately, inactions. She writes, "Hewlett-Packard was the storied, original start-up that had spawned Silicon Valley from a garage. Then growth and innovation had stalled. The company had become known as the gray lady of Silicon Valley." She goes on to talk about going into a company that "lacked a strategy," was a "market laggard," and whose culture was both a great strength and a source of weakness.

 

She also takes on the now-nearly-mythical "HP Way." The book, The HP Way, is David Packard's story about the building of HP, along with its management philosophy. On their first day at HP, new employees are given records and benefits papers to fill out, they're given manuals, and they're each given a copy of The HP Way. Fiorina challenged the myth. She writes in her book that the book title became a frequently used phrase that "was being used as a shield against change." She writes, "As I became a champion of change for some, I would become a dangerous heretic for others."

 

In the end, Fiorina says 2005 was the "payoff year" she had expected. HP, she says, had delivered the plan she set in place. "The company's 2005 results finally demonstrated that HP had indeed been transformed."

 

I suppose people take credit for stuff they didn't do all the time... the Compaq acquisition was about buying market share in the face of a rising competitor (Dell) and it didn't help stem the tide... Dell has lost some share lately allowing HP to take the lead again in consumer PCs, but Dell still leads in the business segment, though I view this as a result of Dell's big black eye over its support woes over the past year or more, not because a reinvigorated HP is taking it from them.

 

More importantly, the real turnaround artist here might prove to be more illusionist than anything. But we won't know that for sure for a few quarters to come. In the meantime, for those on the fence about Ms. Fiorina's role in HP's commercial success today, you MUST READ Fred Vogelstein's interview with her at Wired.com. It could change the way you think about this most divisive of figures.

Thu, 10/12/06 12:06pm
Arik Johnson
<em>Arik Johnson</em>
Arik: Why should the CI world be surprised with how the HP scandal has been choreographed and has played out, it's how politicians and big business use the mass media for their battles. We live in a media driven world and 95% of CI derives from trade or political media, so both sides with the resources can directly speak to the public, industry, stockholders and politicians with one carefully crafted message. Your use of the graphic "Troubles at HP" from 60 Minutes confirms this. The first fact is that Fiorina & Dunn can no longer buy advertising copy, and so have no leverage with the media. Sorry but much of the editorial is linked these days to media buy, for the media is a business struggling to make ends meet. It long ago ceased to be a charity, there to tell the truth. But what I also see is the "Ethical Bar" being moved so far by the Bush Administration that powerful people in industry believe they too can get away with anything they choose. They forget that they are seeing politicians doing illegal acts, such as wiretapping and pretexting in real time, for eventually they will suffer too as political power shifts. The indictments are being quietly drawn up for Bush's intelligence excursions. It's all in the Game of Washington Politics, mirrored in 50 State Capitals. The CI industry should also be very wary about employing former government intelligence or law enforcement operatives, most who believe they still can get away with much they did under their previous government umbrella. They bring with them obsolete guidelines, and unless they are carefully monitoring today's standards will fall foul of Attorney Generals across the USA. Sorry ladies, you are very, very media savvy, but not smart enough. You are now pawns in a media game being played by rich and powerful privacy lawyers. It's no longer about HP! Alan Simpson GeoPolitical Media Analyst Washington, DC
Tue, 10/10/06 9:46am
Alan Simpson

Hi Alan:

 

Dunn actually says as much about Perkins' personal vendetta against her in the 60 Minutes piece:

 

"It was a disinformation, a classic disinformation campaign," Dunn said in an interview with CBS Corp.'s "60 Minutes" program. "He (Perkins) set the mind-set for basically everything that's believed about this right now," she said.

 

In the interview, Dunn said that a majority of H-P's board urged her to start an inquiry into the leak. However, she denied passing along personal information such as home phone numbers on board members to internal company investigators. She added she only learned of spying on journalists last month.

 

"The idea that I supervised, orchestrated, approved all of the ways in which this investigation occurred is just a complete myth," Dunn said. "It's a falsehood. It's a damaging lie."

 

Dunn said Perkins began to target her after the investigation identified board member Jay Keyworth as the source of leaks earlier this year, a fact, Dunn said, that Perkins wanted to keep secret from the full board.

 

A spokesman for Perkins was not immediately available to comment.

Keyworth eventually resigned, and Perkins, feeling betrayed that Dunn did not keep the secret, Dunn said, also quit.

 

"He turned to me sitting nearby and pointed at me and said, 'You betrayed me.' He said that several times. 'You betrayed me, Pattie,'" Dunn said of Perkins' reaction when she revealed the Keyworth's role in the leaks to the board.

 

Asked if she felt Perkins was "out to get her" she replied: "He wanted me off the board. This was to get me off the board. I don't know if he ever thought through the consequences that would go beyond my getting off the board," Dunn said.

 

Perkins contacted federal and California state agencies to begin a probe of Dunn, she said.

 

"If you have enough money and you're willing to spend enough, you can buy and sell somebody's reputation," Dunn said. Asked by "60 Minutes" whether she's charging that that is what Perkins did, Dunn said, "That is what he did."

 

Now, as for your comment on the use of former government intelligence personnel in private enterprise CI roles, I am compelled to disagree forcefully with any such stereotypes in replying that, I have never encountered a more serious cadre of CI professionals (particularly with regard to their ethical standards and, indeed, their patriotism) in my past decade-and-a-half or so of doing this work than the (literally hundreds of) people that have come out of the U.S. Intelligence Community.

 

I can speak of MAYBE TWO instances where my observations have not borne out among literally thousands of other situations in my direct experience over the years... a ratio that pales in comparison with those lacking such professional experience and background and coming from other arenas.

 

As for other nations' intelligence vets, while I cannot speak authoritatively about them for the most part, I do know of many with even higher personal and professional codes of conduct; as well as, others who will sink to deploy virtually any dirty trick in the book to get the job done.

 

Suffice to say, you are correct in conveying the understanding that the stakes are wholly different - life and death versus dollars and cents - but severity of consequences notwithstanding, I felt compelled to weigh in. I certainly accept that your experience could certainly be different and you are absolutely entitled to voice your opinion in that regard - agree or disagree, the humble subjects of this discussion would likely defend that right to their death, I'm grateful to be able to say.

 

Indeed, you and I have discussed more than once how many former national intelligence community personnel are today leaving in droves from the very agencies that, under our current Administration, are compelling them to do these very things that could compromise their moral standards and deep sense of ethics. You know them and so do I.

 

That said, I agree almost as strongly with your summation of the influence of corrupt practices on ethical behavior as it crosses from government to business.

 

As an example, Ira Winkler's fantastic interview (excerpted below) can be looked to for some advice on this matter more broadly in terms of powerful business people, the decision-makers and leaders of industry we look to as role models... yet the ways in which they conduct themselves is shameful. It's not surprising that CEO's get such a bad rap when there are so many doing such nasty things all while compelling those reporting to them do follow suit without blinking.

 

I have never met him in person but Winkler has a great deal of good advice for the CI community in this too - about techniques that are used that violate any individual "right to privacy" (such as it has devolved to today in an era of such monitoring in the service of anti-terror national security) and misrepresentation in order to invade that privacy. Winkler should know - he's an insider in this world himself, comes from the U.S. intelligence community and understands the methods employed to conduct and capture this kind of output:

 

Former HP Chief Security Strategist: Company's Leak Investigation Crossed The Line

 

A former chief security strategist at Hewlett-Packard says executives should have called in federal investigators to handle the boardroom leak instead of getting caught up in shady spying tactics.

 

Ira Winkler, now president and acting CEO of Internet Security Advisors Group (ISAG), joined HP in 2001 and served as both chief security strategist and chief security evangelist until he resigned in 2004. He served as a consultant there, advising HP clients on their own security strategies. Winkler says he left because of changes in HP's management style, which he saw as moving away from "The HP Way" style and toward a focus on shorter-term goals.

 

The trouble HP has found itself in in recent weeks can be traced to a particular decision, he says: Executives decided to handle the internal investigation into a boardroom media leak on their own, instead of calling in law enforcement. The company turned to intelligence ruses that are more common in the murky world of corporate espionage, he claims, than in interactions with employees and the press. When they did that, Winkler says HP stepped out of any kind of gray area and went way over the line.

 

Before Winkler worked at HP, he spent seven years as an intelligence and computer systems analyst with the National Security Agency from the mid-1980s to 1991. He went on to work at Computer Sciences Corp., an information technology services company, and the SAIC, a research and engineering company. He founded ISAG, a consulting and security services marketing firm, in 1997.

 

He is also the author of Spies Among Us and Corporate Espionage and is a frequent speaker at conferences in the security community.

In an interview with InformationWeek.com, Winkler talks about bad decisions he believes the company made in its boardroom leak investigation, where he thinks investigators crossed the line, and how common he thinks these kinds of intelligence schemes are in corporate America.

 

Q: Do you think the investigation was warranted? Let me clearly state that this George Keyworth deserves to be strung up by his toes. He's the guy who actually leaked the information. But the investigative tactics they used were lower than the behavior of this guy. ... You can't turn up all these private records unless [you're] handing out Social Security numbers. An HP executive got somebody's Social Security number from HP records and provided that to the investigator. That's dirty hands, clearly. ... These people should go to jail and never be in corporate America again. You don't take a Social Security number and hand it over for somebody to commit fraud against an individual.

 

Q: HP's CEO, Mark Hurd, says he was unaware that anything illicit or unlawful was going on in the investigation. Should he have known? If he didn't know, he should have known. When you're overlooking it, you're even worse than that person himself. You could stop that behavior, and you could prevent it in the future. You give a monkey a gun, and it's your responsibility what happens.

 

Q: With Patricia Dunn's resignation last week, do you think she's taking the fall? She didn't take the fall until the stock price dropped. The "fall" she initially took was resigning as chair effective four months from now, but remaining on the board. That's laughable. It sounds like she was in charge, so she was the most visible. Her leaving was a visible modification.

 

Q: Did you see any of these investigative tactics, like pretexting and sending out e-mail tracers, while you were with the company? I didn't see it when I was there. I wasn't involved in those matters, [but] I would have gone to the police with that.

 

Q: How far can an investigation go? You're over the line when you start pretending to be somebody else, when you go out and supposedly don't know what methods are being used. If you don't know, you're trying not to know. These people are acting like babes in the woods. ... These are big people running a Fortune 500 company. They should have known. If you're in a Fortune 500 company, you can't act naive and say, "I never thought anybody would do anything illegal."

 

Q: Where exactly did HP cross the line from legal investigation to unethical or even illegal tactics? Surveillance. It's perfectly legal in theory. You can follow anybody, sadly, as long as you're not harassing them in other ways. You see [companies] monitor e-mail for proper usage. You see them monitor Web usage. They could monitor telephone traffic. There are a lot of things they could do. There's nothing wrong with letting people know you're going to monitor their systems at work--even cell phone usage if the company paid for it. That's all well and good for the company to look at without a problem. Most large companies monitor that kind of thing.

 

Q: Sure, but when did the trouble start? When you start infringing upon users' private lives, that's another thing. If you have to lie about being that person, then clearly you've stepped over the line. These types of tactics are typically used for competitive data. This was being used to investigate their own people.

 

Q: Are these all common corporate practices, and it's just that HP was just unlucky enough to get caught, or was what HP did really outrageous? The hiring of private investigators that might in turn hire third parties that commit questionable acts is nothing new. However, these tactics are usually used for competitive purposes. When you're starting to investigate your own employees like that, and you're taking employee records and giving them to private investigators so they can pull phone records, that's well beyond the line. Also, investigating journalists is way over the line. Competition is one thing, but when you're starting to investigate journalists, something is just not right. ... This is an investigation that ran amok.

 

Q: What should HP have done? When they believed there was this level of investigation required, they should have gone to the FBI and the SEC.

 

Q: Do you think the competitive environment that HP is working in drove them to dig hard to find this media leak and plug it? If this was such a competitive blow, they should have gone immediately to the SEC or the FBI. This was personal. ... It was a member of their family betraying them. I fully agree that's 100% fully accurate. But do you act like a vigilante or a Fortune 11 company that takes the higher road so your actions don't overshadow the originating actions?

 

Q: Are you hoping this will have the positive effect of speeding up pretexting legislation? [That] should have occurred a decade ago. We see pretexting on a daily basis where people are being stalked, and it's being used for financial crimes. For that, Congress sits back and does nothing. This is front-page news, and now Congress is calling hearings. ... Hearings have been going on, but how many hearings do you need to understand that pretexting invades the privacy of individuals everywhere, and it's used to further other crimes and cause personal damage. Legislation to prevent pretexting is long overdue.

 

Q: Will this case change the way companies handle future internal investigations? I think companies will be on a slight notice, especially for internal investigations. I think this will keep them within the lines for the short term and just make them sneakier for the long term. There will be some hesitance up front, but you can bet your bottom dollar that people who tend to contract these types of services will not be long deterred.

 

Finally, as this article excerpt can establish, HP's own people knew the methods being employed were illegal and went ahead anyhow:

 

HP Employees Warned Pretexting Could Be Illegal

E-mails also revealed employees planned to examine the contents of a director's laptop, even though it was his personal property.
At least three Hewlett Packard employees repeatedly expressed concerns about the legality of methods used to obtain people's private phone records during a probe into media leaks from the company's board.
"I am VERY concerned about the legality of this information," HP investigator Fred Adler wrote in an e-mail during the probe.
Documents released after a congressional hearing last week show that HP employees were aware and concerned that investigators working on behalf of the company could have been using illegal means to obtain personal call information. They also show that in 2005, the company's former board chairperson Patricia Dunn provided phone numbers of people to spy on.

 

E-mails also reveal that high-level HP's employees tried to retrieve a laptop stolen in Italy from a former director and have the contents examined before returning it. E-mail exchanges show that those plans were in place, even after employees said they believed the computer was probably the director's personal property, not that of HP.

 

Investigators' notes show attempts to gain records for 34 numbers with area codes from several states, including California, New York, Maryland, Pennsylvania, Texas, Massachusetts and Connecticut. Two partially redacted records show that offices of JP Morgan and at least one publishing company may have been targeted. The notes also appear to show retrieval of records of former CEO Carly Fiorina in July 2005 -- five months after she left the company.

 

Correspondence between Adler, Tim O'Neill, Vincent Nye, former ethics chief and lawyer Kevin Hunsaker and former security chief Anthony Gentilucci shows that Adler, O'Neill and Nye repeatedly cautioned higher-ups about the practices used by outside investigator Ron DeLia or his subcontractors.

 

In e-mails to Nye and O'Neill, Adler said the information they were receiving -- about numbers called, times they were dialed, and how long the conversations lasted -- was too detailed to obtain simply by calling a phone company and pretending to be an account holder.

 

Nye responded by saying Hunsaker had said he thought former chief counsel Ann Baskins knew about the methods being used. He recalled DeLia saying Baskins did know. Nye expressed frustration that Hunsaker only thought Baskins had cleared the methods but did not seem want to make sure.

 

"This is the guy who's supposed to keep us above the board," Nye told Adler in an e-mail.

 

Nye responded that it was very clear the situation was "don't ask don't tell."

 

O'Neill said in e-mails and memos that he went to Hunsaker and Gentilucci after his underlings, Nye and Adler, complained no one listened to their warnings. O'Neill claimed Hunsaker and Gentilucci assured him they would seek reassurances from legal counsel. O'Neill said they told him they had support from the "executive sponsors" of the probe and that they were dealing directly with Dunn and Baskins.

 

Documents show that DeLia contacted a firm, which told him pretexting, or lying to obtain phone records, was legal. They show that investigators later became concerned when they read news reports about phone companies suing over the practice. Although HP claims its investigator, DeLia, assured them that it was legal to pretend to be someone else in order to obtain phone records, the company's outside counsel reported that DeLia told them after the probe that one reason no one pursued board member Lawrence Babbio's records is because he is vice president and chairman of Verizon.

 

Outside counsel reported that DeLia recalled discussions with Dunn about impersonating people to get telephone records. The counsel's report stated that Dunn could not recall such a conversation but was unwilling to dispute DeLia's account. It also indicated that Dunn said, "it was probable" she learned that, in some cases, investigators had to use false pretenses. She said she was told that sometimes it is possible to get phone records without doing so, according to the HP-commissioned report. Dunn maintained that she was assured that the methods were legal and that phone records could be obtained due to the "sloppiness" of phone carriers, according to the report.

 

CEO, President and Chairman Mark Hurd, on the other hand, recalled learning in 2005 that investigators were retrieving phone records from the Internet and told outside counsel he believed there must be a Web site that provides the information.

 

As many as three executive or board level reports mention that investigators were reviewing phone records and identified calls made between private cell phones and home phones, but Hurd said he did not read the reports. He has largely managed to stay above the fray.

 

No one on the board has acknowledged working closely with investigators, but e-mail exchanges also show that someone alerted HP's lead investigators that upcoming board meeting, via conference call, would present an opportunity for a leak and warranted scrutiny of board members' phone records at that time.

 

A company spokesperson initially claimed HP leadership was dismayed to learn that phone records of outsiders had been accessed without their consent. It is unclear who authorized nearly $326,000 in payments for the second phase of the probe, with billing that included phone record retrieval costs.

 

As the scandal went public, board members stated they had been assured pretexting was legal and the company stated that outside investigators were involved in the practice.

 

At that time, e-mails to and from Gentilucci, HP's former security chief, show that he felt he and others were being "hung out to dry."

"I have lost a lot of respect for a lot of people," he wrote.

 

Gentilucci is among several people who have resigned over the scandal.

 

Thu, 10/12/06 11:30am
Arik Johnson
<em>Arik Johnson</em>

An event like this is a calling card to the SCIP community, to expose what CI is, what it is NOT. Further, SCIP can use the issue to gain sponsorship and partnership from HP and/or its closest competitors to discuss and build a set of acceptable guidelines with respect to monitoring activities of individuals without invading privacy or breaking laws.

 

The SCIP Code of Ethics provides some guidance (dont break the law), though in this case I think some aspects of their monitoring were legal. Much of the issue lies in the Grey Zone (See Navigating the Grey Zone). A major mission for the Tech industry (following this issue) and SCIPs members in general should be towards eliminating the Grey Zone. As our case study base grows, we can build better resources to guide ethical behaviour.

 

As we narrow the grey zone, companies can engage in aggressive yet ethical activities to ensure that they achieve competitive advantage, or at least parity. I discuss this in my article titled "En Guarde, The Art and Practice of CI."

 

Jordan Frank

Read my blog at:

www.tractionsoftware.com

Beyond blogs and wikis, there is Traction.

Wed, 10/11/06 12:48pm
Jordan Frank

Well said, Jordan - indeed, though I must admit to taking some flack this week from colleagues around the CI field for lifting my head out of the sand to relate this back to our field rather than just hoping this will all go away - you've captured it. THANKS!

 

The HP event - arguably the biggest business news story of the year (at least) - is a virtual once-in-a-lifetime opportunity to raise the profile of the Competitive Intelligence profession by seizing the moral high ground in, not only, condemnation of unethical investigative practices such as the ones employed by HP and its agents, but to explain what CI is really about instead and how it's done.

 

A study in contrasts ... and a call to action ... fraught with risk, no doubt - but a chance to put to bed, once and for all, the metaphors that have compelled us to discuss ethics all these long years since EEA96 started this mess in the first place.

 

- Arik

Thu, 10/12/06 11:46am
Arik Johnson
<em>Arik Johnson</em>

I am on the organizing committee for a conference on intelligence and ethics sponsored by IIEA (International Intelligence Ethics Association) January 26-27 in Washington DC. Last year a New York Times reporter covering the conference questioned the concept and quoted a former spy who said, come on! the nature of the work is in and of itself not ethical or moral. An interview I did with David MacMichael, who testified against Iran Contra in The Hague, distinguishes between covert action and intelligence and agrees that intelligence is about control by any means, i.e. it is anti-ethical in its essence. (see www.thiemeworks.com and click on Islands in the Clickstream for the interview).

 

It seems to me that CI faces some of the same issues but faces them less honestly and rigorously. I know about all the pronouncements on ethics and not breaking the law but I also know that the HP event is not an anomaly. When people at HP said, "everyone does it," they may not have been establishing a moral norm, but they were accurately describing the business battlespace as they have seen it.

 

The kind of binary black and white morality advanced about CI as if it is fact the norms of the real world prevent a discussion of reality from taking place. If we do not begin with what's real, it's a long long trip to get there, too long for most of us, with little patience for so much pretense and denial. A serious discussion of competitive intelligence and how it shades into industrial espionage and how indistinguishable that is these days from state and non-state-entity espionage would be as refreshing as it is unlkely.

 

Richard Thieme

www.thiemeworks.com

 

p.s. My essay "The Changing Context of Intelligence and Ethics: Enabling Technologies as Transformational Engines" will be published in a special edition of the Defense Intelligence Journal on ethics in January 2007. Copies of the journal will be distributed at the Ethics and Intelligence Conference in Washington DC as well as sent out to the 3,000 subscribers to the journal.

This is a "repurposing" of material originally written for the School of Public Policy at the Center for International and Security Studies of the University of Maryland.

Wed, 10/25/06 1:53pm
Richard Thieme

Richard, thanks for weighing in on this subject and I agree that practices vary widely, country to country, and by industry as well. Most important however are distinctions based on ACTIVITY - that is, there are areas within, as opposed to throughout, CI's breadth of activity that have more to do with subterfuge, a lack of openness and like behavior related to this sort of thing... certainly more so than others.

 

Therein lies the problem. Wherever HUMINT activities are concerned, we generally find concerns about ethics and espionage. Exclusive that realm, which occupies no small majority of CI practioners majority of effort, corporate as well as third party, it's not a big issue. This is the conundrum we have to address.

 

Illustrating practices associated with HUMINT (or "primary" as so many in CI call it to our librarian colleagues' bemused shagrin) is effectively a "third-rail" issue in the CI world for anyone to address openly how they conduct HUMINT field collection operations, which is what this is really all about. More than about HP's tactics exemplified above and wherein some of these practices could be considered "less ethical", practitioners cannot talk openly about, let alone endorse, them.

 

Third-party consultants likewise, who are by and large the major processors of such HUMINT project activity in the field cannot describe such practices openly either and hope to stay in business... though there are some who do in hushed whispers about being able to find "anything on anybody".

 

Therefore, in the context of HUMINT as a necessary constituent of CI, you are right in saying that ethics is a spectrum of shaded grays rather than just the two extremes of black-and-white and no less than SCIP itself accepts this... witness the "Gray Zone" title the Foundation produced last year.

 

Yet, more "open" (which most CI people would instead call "slanderous") talk by self-described "Competitive Intelligence Professionals" such as Marc Barry in the book he co-authored Spooked: Espionage in Corporate America as well as in documentaries such as The Corporation where he is interviewed specifically to act as a foil for this view (and in his narcissism to appeal to those shadier prospective clients who might hire him BECAUSE of such techniques rather than in spite of it) parody corporate life as a whole. If we resort to that sort of "frankness" the whole discussion devolves into talk of plausible deniability, CYA and other intelligence "tradecraft" scaring away those considering this most facinating of careers.

 

For my part, I view such techniques as unnecessary "shortcuts" where the ends simply justify the means and constricted budgets require "creative" application of collection techinques. Most of us are above this sort of thing. But when cost is the only driver in accomplishing the outcome and in those industries where low-balling and hard-nosed negotiation has become commonplace, shortcuts will be used either to great effect or with great risk.

 

I don't disagree either that field work where a human intelligence component is central will never been entirely "white" by this definition. After all, if CI people were entirely forthcoming with their intents and purposes how could we do the job at all?

 

I believe there's an answer here - but I'm not entirely sure what it is... thus, this discussion. HP has given us an excellent lens through which to take a deeper look at these age-old issues from the bottom-up.

 

And finally, it is your desire for frankness that invariably derives from thoughtful and open discussions of this subject matter that I was hoping to achieve with attention to the HP situation - you have indeed captured the nature of why CI, such as it is today, could continue to languish without a fresh discussion of this admittedly "less ethical" domain of CI's practice.

 

Then again, we can always look to Texas for leadership to help us all better understand what corporate espionage is really all about.

 

Thanks again for contributing.

Thu, 10/26/06 3:49pm
Arik Johnson
<em>Arik Johnson</em>

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